In 2009, McCann Erickson Malaysia launched a training and development programme, designed to instil in our employees a deep appreciation for our industry and a keen understanding of the different tenets of communications
The objective was to inspire greater creativity and ideation amongst our talents. Centred around 4 pillars - Shaping Products, Shaping People, Shaping Profits & Shaping Partnerships - the programme was named the McCann Business School
As part of McCann Business School’s position as a knowledge center – we share all our expertise and tools to help drive Client’s brand positioning and sales. Today, business is driven by marketing, and marketing is driven by knowledge: knowledge of consumers, social culture, future trends, global management practices, technology, and certainly, knowledge of brand equity
